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On the Importance of Retention Management at virtual7
In a dynamic and constantly changing market, employee retention is an increasingly important aspect of a company. It has become clear that it is not just about attracting people to the company, but above all about retaining them. One might think that this is a topic for the Core Cluster Human Relations and that an employee from the Core Cluster Sales (as an example) is not involved…
However, we at virtual7 believe that everyone has a say and can contribute to a greater or lesser extent. To evolve as a company, we need to support each other. So it was at this year’s virtual7 conference that the topic of retention management was brought to the attention of employees. In a two-hour workshop, the entire process surrounding retention management was turned on its head. Every feedback, no matter how small, was included in the evaluation. In the end, it was clear to all participants: We can only work on this together! A few weeks later, the strategic initiative Retention Management began, in which the participants of the workshop approached the topic again together with other employees.
The goal of Retention Management is clearly defined, but not necessarily easy to achieve! With suitable measures and projects, it is possible create a working environment that makes it simply impossible for employees to leave the company. Functioning retention management, in turn, provides us as a company with important advantages. After all, low turnover among colleagues means less recruiting effort. This minimizes costs and binds employees to virtual7. Ideally, these employees are so convinced that they also recommend their friends to apply to us. This also creates a chain of positive side effects. Who wouldn’t want to work together with their friends?
The formula for successful retention management, therefore, seems to be quite simple: If our employees are satisfied, employee retention will also work. Every retention management measure should therefore aim to increase satisfaction. How do you find out what employees need to be satisfied at work? You could ask the employees themselves…
That is why the Strategic Retention Management Initiative was launched. Everyone can participate in the expansion of the process voluntarily and thereby make their colleagues from the clusters aware of its importance.
This creates learning opportunities for each of us and allows everyone involved to participate. As employees, we have all been part of the process, albeit unconsciously, and can report on it from different clusters and perspectives. Together, we thus develop tasks that we can address together with Circles and Roles. After all, employee retention concerns all of us!